Four studies demonstrate that while less explicit branding increases the likelihood of misidentification (e.g., observers confusing a high-end purchase for a cheaper alternative), people with more cultural capital in a particular domain prefer subtle signals because they provide differentiation from the mainstream. Finally, Study 5 found that car advertisements targeting WK rather than MD consumers more often emphasized connection to, rather than differentiation from, others, suggesting that models of agency are reflected in pervasive cultural products.read more read lessĪbstract: While theories of signaling and conspicuous consumption suggest that more explicit markers facilitate communication, this article examines the utility of subtle signals.
Examining participants' responses to others' choices, Studies 3 and 4 demonstrated that participants from WK relative to MD contexts liked their chosen pens more when a confederate chose similarly and responded more positively when a friend chose the same car in a hypothetical scenario.
Focusing on participants' choices, Studies 1 and 2 showed that participants from WK relative to MD contexts more often chose pens that appeared similar to, rather than different from, other pens in the choice set, and more often chose the same images as another participant. Using choice as a prototypically agentic action, 5 studies test the hypotheses that models of agency prevalent in working-class (WK) contexts reflect a normative preference for similarity to others, whereas models prevalent in middle-class (MD) contexts reflect a preference for difference from others. Detailing the lifestyles of each class, from the way they dress and where they live to their education and hobbies, Class is sure to entertain, enlighten, and occasionally enrage readers as they identify their own place in society and see how the other half lives.Abstract: Social class is one important source of models of agency-normative guidelines for how to be a "good" person. Based on careful research and told with grace and wit, Paul Fessell shows how everything people within American society do, say, and own reflects their social status.
Language eng Summary The bestselling, comprehensive, and carefully researched guide to the ins-and-outs of the American class system with a detailed look at the defining factors of each group, from customs to fashion to housing. Label Class : a guide through the American status system Title Class Title remainder a guide through the American status system Statement of responsibility Paul Fussell Creator
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